60% of the pro peloton is using ketones. They’re showing up to 15% more power on the bike. This isn’t fringe. It’s the future. Ketones aren’t a maybe anymore — they’re a competitive edge. Whether you’re fighting for the breakaway or grinding through a five-hour zone 2 ride, Ketone-IQ delivers clean, efficient fuel that elevates endurance, sharpens focus, and speeds recovery. At WEDŪ, we don’t just talk about performance — we live it. And we’re watching the best in the world turn to ketones for a