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Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
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🍣 My Costco FINALLY has fresh sushi and I’m pumped!! I spotted three delicious varieties: Spicy Crunch Combo, California Crunch Combo and Salmon Combo Deluxe. Delivered fresh daily and PERFECT for lunch or dinner! 🙌 They’re $11.79-$17.69! #Costco #SushiLovers | Costco Buys
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Costco just dropped the Disney Holiday Village Set — 13 magical pieces of Christmas charm for $40 off, now just $89.99! Each piece lights up and features classic Disney characters celebrating the holidays. Perfect for your mantel or Christmas display — share this with a Disney fan before it sells out. #costcofinds #costcowonders #costcoinfluencer #costco #disneyholiday #costcochristmas #holidaydecor #disneyfans #costcodeals | Costco Wonders
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