50K views · 1.2K reactions | The number of men who wear makeup in Japan has increased over the past few years, and the market size for men's cosmetics, including toners, has doubled from 10 years ago to 30 billion yen. Nippon TV reports how male cosmetics are becoming the new normal in the country. Originally on air on July 10, 2024. Subscribe to our YouTube channel: https://www.youtube.com/c/NipponTVNews24Japan | Nippon TV News24 Japan | Facebook
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