In 1995, Amazon was launched as an online bookstore. Its logo features a stylized river, harkening back to its namesake: the Amazon River. Only used for two months until being replaced with the 'swish' …

Jul 14, 2024 · Amazon is now 30 years old, and to track its progress from bookseller to retail giant, here, we take a look at how its logo has grown and evolved over three decades.

Oct 8, 2025 · In its early years, Amazon positioned itself as the largest online bookstore, a focus reflected in its debut logo. Over time, the small online bookstore evolved into a global leader in e …

From its origins as an online bookstore to its current position as the king of e-commerce, we’ll look at the history of Amazon and the role the company’s logo has played in its success.

4 days ago · Explore Amazon's logo evolution (1995–2000). Discover the hidden meaning of the "smile" arrow and apply these expert branding lessons to your own business today.

Jun 30, 2023 · Discover the history and symbolism behind the Amazon logo. Unveil its evolution, meaning, and impact on branding.

Explore the Amazon logo's evolution, uncovering its history, design changes, and the hidden meanings behind the iconic smile from A to Z.

This article explores the history and evolution of the Amazon logo, highlighting key changes from 1995 to the present. Amazon was founded by Jeff Bezos in 1994, and its first logo appeared in 1995.

Dec 3, 2024 · Amazon logo history meaning and evolution: From its humble beginnings in 1994 to its current iconic status, the Amazon logo tells a fascinating story. We’ll delve into the design choices, …

Oct 28, 2025 · A dive into the history of the Amazon logo. Learn the story behind the smile, the failed logos, and the practical lessons for your business branding.