B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace. That's according to a survey conducted by Lokalise of 1,000 knowledge ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Consider the job of marketing. Its purpose is to understand the marketplace. That plays itself out in all manner of ways—from segmentation to trade show posters to lead generation. But, at its core, ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...