Next to John Caples's “They laughed when I sat down at the piano,” Maxwell Sackheim's “Do you make these mistakes in English?” is perhaps the best known in mail order history. The ad with this ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? To find out, PostBeyond conducted an analysis in May 2022 of 1,087 job ads on Indeed.com with ...

What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans. An infographic (below) covers key findings from the research. It delves ...

Email Marketing - Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...