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The brand's new PR-led activation revives the annual downtown Toronto display at the former HBC flagship store.
Vividata says yes, citing its large-scale surveys showing that 8.6 million Canadians are expected to participate this year.
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The agreement involves a joint venture with three major investors controlling parts of the platform's operations.
Pizza Pizza dove into a hyper-local point of contention for its latest stunt, taking a jab at Toronto’s famously delayed Eglinton Crosstown LRT project.