Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it ...

AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far more likely to convert. For marketers, that shift is ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Content management systems (CMS) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Tejas Manohar, co-CEO of Hightouch, dismantles the CDP playbook and discusses the shift toward composable data architectures and AI-driven decisioning.

When you’re vetting AI tools for marketing, asking the right questions can help you find the right solutions for your organization. It can also help you avoid tools that aren’t worth the hype (or the ...

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how information is ...

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and ...

Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, and unsubscribe are the favorite ...

A few weeks ago, I posted a cute little AI song to a hobby group I’m in. It was funny and had a lot of insider terms and jokes. I thought it would make these folks smile. It didn’t. The flood of ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

AI in multimedia content creation is like having a super-smart assistant who knows your audience better than they know themselves, can crunch data in milliseconds and has a creative streak. This ...