With Canary, Brøchner Hotels is digitizing key parts of the guest journey. Mobile-first check-in simplifies arrivals, while AI-powered Guest Messaging enables real-time communication and automated ...

Black Friday continues to be one of the most influential moments of the year for hotel direct channel performance, driving ...

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have ...

What is the fastest adopted technology in history? WhatsApp, perhaps? That may once have been true, but the title now belongs ...

A new research report from Starfleet Research, How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations, uncovers how the most successful hotels are transforming operations ...

It wasn’t long ago that hotel AI meant a chatbot answering FAQs or a system suggesting upsell offers based on static data. But a new wave of hospitality technology is emerging that moves far beyond ...

In the Spotlight, Viewpoints Comments Off on A Closer Look: 4 AI Voice Tools Transforming How Hotels Handle Reservations and Guest Communication Many hotels struggle with high call volumes, missed ...

The hotel distribution landscape is undergoing a seismic shift, one that promises to redefine how properties connect with their guests. For too long, hotels have relied on intermediaries to fill their ...

Today is Earth Day 2024 and the good news is that hotels globally are increasingly adopting green technology solutions to enhance sustainability. This shift is not only driven by the increasing ...

Revenue management has always been about aligning price with demand. But according to The 2025 Smart Decision Guide to Hospitality Revenue Management, independently produced by Starfleet Research and ...

Infor, the industry cloud company, and SHR, Hotel technology specialist and part of The Access Group, has announced a strategic alliance naming SHR as Infor’s preferred Central Reservation System (CRS ...

Both McKinsey and Harvard Business Review have reported that more than 70 percent of Digital Transformations fail. The number one reason: resistance to change leading to poor adoption of new ...