These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

The transformation in automotive retail shows what’s possible in B2B when AI moves from supporting decisions to making them ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Aventi Group’s Tailored Solutions for Tech Companies San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading name in the realm of product marketing, is making notable ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...