These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

Aventi Group’s Tailored Solutions for Tech Companies San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading name in the realm of product marketing, is making notable ...

The transformation in automotive retail shows what’s possible in B2B when AI moves from supporting decisions to making them ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

The fifth edition of the Superpowers Index draws on more than 6,000 B2B decision-maker interviews in 2025, analysing buyer ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted. Those metrics are evolving.