To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

Porsche has taken a 20‑year‑old Carrera GT and treated it not as a used supercar but as a blank canvas, stripping it to its last bolt and rebuilding it to factory-fresh condition with a motorsport ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted. Those metrics are evolving.