Analytical rigour, strategic foresight, creative intuition and consistency define Remilekun Enitan Dosumu’s advertising career. Over more than a decade, she has emerged as a leading figure in shaping ...

From traditional fuses to eFuses, understanding the advantages, limitations, and use cases of each technology helps engineers ...

NPR's Leila Fadel speaks to an economic analyst for Visa about consumer spending this year, and what we could expect going into 2026.

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

U.S. economists may be barely holding on by the edge of their fingernails over the current state of the American economy, but strangely, consumers don’t seem to care. When Donald Trump entered his ...

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural Economics as an associate professor. Her work examines how policy, marketing ...

Upcycled, biodegradable, ethically sourced, zero-waste. There are plenty of sustainability buzzwords that float around brand marketing today. With companies being aware of making these more ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

TORONTO--(BUSINESS WIRE)--Persistently high incidence of revolving debt and deteriorating financial health 1 have started to affect the way credit cardholders in Canada use their cards. According to ...

Gen Z is reshaping loyalty programs, challenging traditional strategies and forcing marketers to rethink how they connect with young shoppers. Instead of discounts, this generation values community ...