Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. Social media marketers need to constantly test strategies if they ...

Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such ...

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM ...

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search ...

Valve announced that it is updating its Steamworks platform today with an open beta test of support for UTM traffic tracking. UTM, short for Urchin Tracking Module, is a system where codes are added ...

The high-availability and scalability features in the enterprise UTM firewalls we tested range from very fancy to dead simple. We gave the highest scores to products that recovered within four seconds ...