AI can produce visuals in seconds, but the human eye, imagination and creative judgment remain irreplaceable in design ...

Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the role of branding and PR and how communicators should leverage them together ...

Conversion-driven storefronts are built on the ability to adapt, personalise, and test quickly for optimisation. Increasingly ...

Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in ...

The ring itself is made from titanium with a PVD coating and there’s a non-allergenic and seamless inner surface that sits ...

Modern film campaigns rarely live on a single trailer drop and a static landing page. Audiences discover titles through teasers, The post How Short Game Scores Support Modern Film Promotion appeared ...

Harinder Singh Pelia’s blunt yet structured take on escaping professional invisibility without resorting to performative ...

As 2025 comes to a close, many in the advertising and marketing industry are already focused on their 2026 plans, stretching ...

Visually, the film looks glossy. It’s sharp and high resolution, the lighting is colourful with vibrant hues, which is ...

There’s an interesting cultural observation to be made as a writer based in Europe, that we like our sans-serif fonts, while ...

Key attitudes and strategic frameworks for intelligent and successful investors Marguerita is a Certified Financial Planner (CFP), Chartered Retirement Planning Counselor (CRPC), Retirement Income ...