Streaming devices, such as Fire TV Sticks and Chromecasts, collect personal data for various purposes. If that makes you uneasy, here's how to regain some control.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

If I offered you an alternative to conventional tracking cookies on the web, you might be interested, especially if you care about digital privacy. If I told you it was made by Google, the biggest ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. AI Max has no conversion minimums Smart Bidding is required for search-term ...

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results. Google is pushing advertisers to enrich the conversion data they ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

Google today announced a trio of new shopping updates for Search, including the ability to customize price tracking alerts. Google’s existing price alerts feature is getting an update that lets you ...