From the new Atelier sub-brand to Deepwater divers, Expeditions, Marlins and Q reissues, Timex flexed new strengths while keeping prices reasonable.

Timex Group India is sharpening its focus on premiumisation with the launch of Aston Martin watches, addressing the clear white space in the market, Deepak Chhabra, MD, Timex India told ETRetail.

Timex has been on a roll with its archive projects this year, but its collaboration with US menswear-and-gear outlet Bespoke Post may be its most characterful revival yet. Based on a long-forgotten ...

Whether it's Luke Combs singing “Fast Car” or Radiohead saluting The Smiths, a great cover song should honor the original while adding a dash of unexpected flavor. The new Timex x Todd Snyder “Olive ...

There is an argument to be made that the watch industry’s hottest creative partnership of the past two years is also one of its most affordable. For the third time this year, and the fifth time ...

Since ripping onto the watch scene last June, Noah and Timex's ability to reliably produce the most coveted affordable pieces in the industry has deservedly garnered a lot of attention. The pair’s ...

Giorgio Galli has spent nearly two decades shaping Timex, and he’s far from finished. As global creative director of the Timex Group—a role he took on in 2016 after a career designing for Swatch, ...

Tyla's grand entrance at the 2025 Glamour Women of the Year Awards sent fashion girls everywhere sprinting for the archives. The floor-grazing, leafy-green silk gown was the epitome of '90s slip ...

In 2018, working with a long-time collaborator, Timex took a gamble by reissuing a little dress watch from the 1960s. It paid off by sparking a Timex renaissance powered by affordable third-party ...

The Timex SSQ Digital Reissue has retro vibes and a simple LCD display that was revolutionary back in 1975. The Timex SSQ Digital Reissue has retro vibes and a simple LCD display that was ...

Once you figure out how to style a slip dress for fall, you’ll realize it’s actually the perfect transitional piece. When summer ended (RIP), I used to pack up my well-worn slip dresses for the season ...