From global TikTok crazes to India’s ingenious dupe culture, consumerism became performance art: fast, flashy and fleeting, ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the ...

More than one billion users visit TikTok every month, and since its launch in 2016, it’s grown to become one of the most ...

It’s that time of the year when we’re looking ahead to the new year and all our new aspirations that come with it. For a lot ...

There was no sense that creators were being slotted in to attract younger viewers while the “real” stars took center stage.