Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October. Starting with the 2026-27 school year, the Red Raiders will wear a modernized "Double T" logo in red, ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. The beveled scarlet-and-black Double T ...

Are you a Texas Tech student, alumni or fan? Well, TTU just dropped a curated, designer-crafted lifestyle merch collection.