Namit Malhotra’s Ramayana generated massive buzz as its 3D promo played in theatres nationwide, prompting chants, standing ovations, and viral fan reactions. Calling the response “electrifying,” ...

Press Advantage, a leading press release distribution provider, today addressed a critical challenge facing reputation and account managers across industries: the diminishing impact of ...

Public affairs teams were urged to deceptively edit videos and apparently abandon accuracy altogether in a push to go viral.

Fire and Ash had settled, social media delivered yet another surprise. A fresh wave of viral clips mixed humour with disbelief, leaving many viewers amused and momentarily confused.