Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

This year’s Rolex news comes via WatchPro, which scooped the details on Rolex’s latest price increase via a leak of the brand ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

An insight from the program is that consumers will pay 28% more on average for a preowned watch that has been certified ...

It appears it’s a time of change at Rolex. The Swiss watchmaker has named Nicolas Brunschwig as chairman of Rolex SA in Geneva and its umbrella organization Rolex Holding SA, according to Bloomberg.

The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry. While new Swiss watches will face steep price increases — a $10,000 Rolex ...

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Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG in a deal that gives the Swiss brand a major presence in consumer sales for the first time. In a move that could have ...