Master watchmakers celebrate 2026 with new timepieces with interpretations of the horse, symbolising freedom, passion, and ...

Gift her 'time' for New Year 2026: Explore seven best Tissot watches that exemplify Swiss design and sophistication.

From a certain NYC mayor to your style influencer cousin, simple 20th-century timepieces like Casio’s A1000MA series have ...

Swiss watchmaking is known for precision, careful regulation, and reliability that holds up over time. That reputation often ...

Swatch will laser unique gold snowflakes on every new “Cold Moon” MoonSwatch, but there’s a catch: You’ll only be able to buy one when it’s snowing in Switzerland. But while I’ve been a fan of the ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...

Discover bold retro-futuristic timepieces that put vivid and vibrant back in the vocab, then add a touch of modern technology magic When Swatch launched in 1983, it was like a bomb had gone off in the ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

Swatch’s CEO, Nick Hayek, revealed the price hike in an interview with the NZZ am Sonntag newspaper, reported Reuters. Hayek explained that the U.S. tariffs could be offset through transfer prices, ...

Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Trump imposed on US imports from ...