At less than £15 in the Amazon winter sale, the Eufy gadget is a budget friendly way to help with fitness goals ...

For decades, India has used household spending—not earnings—as an input for analysis and policy formulation. Income is very ...

Explore how martech is evolving in 2026 with AI, data trust, and a focus on measurable impact, transforming the role of CMOs ...

India’s test and measurement ecosystem is evolving fast. Star Infomatic leads indigenous innovation for telecom, IT, and smart networks.

After years of media fragmentation, shifting signals, siloed measurement and pressure to do more with less, many marketers ...

Retail media’s easy growth phase is over. As in-store networks scale, performance TV matures, and measurement pressure ...

Discover the Hume Body Pod: a smart wellness device with multi-frequency sensors measuring body composition, muscle, fat, and ...

What Microsoft’s Copilot Report Reveals—and the Missing Questions About Human Impact and What It Should Measure Next.

The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

Individual survey items assessing patient experience in emergency departments largely capture a single overall experience rather than distinct aspects of care.

When the economy cools, companies face a choice: cut broadly or optimize intelligently. Reducing media spend entirely may ...

Despite strong growth, FMCG marketing in 2025 was defined by tighter margins, complex channels, and the struggle to measure ...