Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

It's happened to plenty of online businesses: A customer's quick question through an automated service gets missed. Or maybe they abandon their search on one platform, but come back via another, and ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. SlickText is our top text messaging software for boosting customer engagement. This ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

Virginia attorney general candidate Jay Jones, a Democrat, is facing growing pressure to drop out of the election race after texts he once sent suggesting a former Virginia House speaker should ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...