Rolex, Audemars Piguet, and Tudor Raise Prices by 7% to Start the New Year

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

Rolex Prices Are Increasing This Year. Here’s Why

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

Rolex Implements Third Major Global Price Increase in 12 Months

While stainless steel references rose by roughly 6%, precious metal and two-tone models experienced more aggressive increases of 8%-10%.
Roll Tide Wire

Drivers, start your new year! Engines crank at Daytona, and soon!

The Rolex 24 sportscar race at Daytona kicks off every new year of racing. But first, there's a three-day test, and it ...

This New Coffee-Table Book Showcases 100 Rare and Revolutionary Watches

The two-volume "Ultimate Collector Watches" spotlights 100 of the best timepieces ever made and provides a historical ...
Gear Patrol

Rolex’s Boldest Year in Decades Was Defined by More Than Just Watches

Rolex usually plays it close to the vest, but 2025 brought a broader, bolder mix of metal and print, spanning wrist, desk and ...
The Daily Overview on MSN

Rolex is cracking down on flippers using their own tactics

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...