By Jane Bathurst Brown, of Bathurst Brown Design “I need a new logo to fix my brand,” is something I hear often in my ...

Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver.

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

Indian brands to rethink how they looked and what change really meant, with rebrands. Design experts dissect what worked and ...