Indian brands to rethink how they looked and what change really meant, with rebrands. Design experts dissect what worked and ...

Vintage household pieces are no longer just nostalgic clutter, they are fast-moving collectibles that serious buyers chase ...

Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver.

By Jane Bathurst Brown, of Bathurst Brown Design “I need a new logo to fix my brand,” is something I hear often in my ...

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...