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Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

When it came time to name the Best in Show winners, we pulled from new launches, our own testing catalogs, and data on clicks and purchases to find what resonated with our readers this year. Within ...

When Sean Frank became the CEO of accessory company Ridge in 2018, he set an ambitious goal for their primary product line of ...