If you’re a founder that’s living the pitch life, you know how hard it can be to persuade a stranger to hand over a large sum of money and a little bit of their time. It’s a daunting process that is ...

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

Ditch it! It sounds like an old-fashioned resume objective which was focused on your needs and wants instead of what the employer needed and wanted. By the way, ditch the old objective too and replace ...