Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...

In this solo episode I walk through how I use @BookBolt and AI to find real demand and publish simple books on Amazon kdp ...

Amazon's valuation improves for long-term investors, but technicals suggest a possible correction. Check out the technical ...

Amazon Prime Vision's new feature, Pocket Health, grades the types of pockets that quarterbacks throw from, which are ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Registrations are ongoing for the ninth edition of Pariksha Pe Charcha or PPC 2026. So far around 15,40,538 candidates have registered for the programme. Of these, around 14,11,864 are students, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Outbid competitors by targeting high-intent keywords and optimizing bids during peak shopping hours. Use exact and phrase match keywords to cut wasted ad spend and focus on shoppers ready to buy.

Capture more customers by targeting the exact search terms that lead directly to sales for your business. Build more effective ad campaigns by regularly analyzing and updating your chosen keywords to ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...