On December 26, news broke that Nike has filed a new trademark for Paige Bueckers' signature logo with the logo, which looks ...

The former Naismith College Player of the Year Bueckers clearly has a very bright future ahead of her in the WNBA. But as for her rumored new logo, it has gone the way of Nike’s logo for Caitlin Clark ...

Nike Basketball has strong ties to New York City. Two of its major athletes, Jalen Brunson and Sabrina Ionescu, are key parts ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

The Fever star was featured in a Nike commercial on a marquee sports day with NFL and NBA games in anticipation of a signature shoe.