Company Redefines Open Internet Infrastructure as Third Way Between Walled Garden Black Boxes and Vendor Sprawl; CEO Rob Emrich to Lead CES Panel with Industry Leaders on Agentic AI's Impact NEW YORK ...

Nearly a century after inventing the soap opera on radio in 1933, Procter & Gamble plans to bring the genre into the app world next year with “The Golden Pear Affair.” While radio’s “Ma Perkins” (you ...

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap operas, per details shared with Marketing Dive. The scripted content series, titled ...

Native advertising is paid media designed to blend seamlessly with the look, feel, and function of the platform on which it appears. Think of sponsored articles, branded videos, or social media posts ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notoriety. Native advertising networks have historically struggled to filter out poor quality and often ...

CEO Adam Singolda highlighted the launch of Taboola's Realize platform, marking a strategic shift to expand beyond native advertising into the broader $55 billion performance advertising market. The ...

SAN FRANCISCO, April 16, 2025 /PRNewswire/ -- MediaGo has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native Advertising Awards, recognizing its ...