As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Powered by machine learning, the new optimisation strategy refines ad impressions to attract users most likely to install an app ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

We’ve already taken a look at this year's top new mobile game releases and biggest trends. Here, we analyse the top revenue ...

While acknowledging that “the future may hold a different path”, Scindia detailed a recovery strategy focused on “Six Sigma” ...

Furthermore, switching environments may increase your sensitivity to market movements. On a PC, you approach the market ...

Media consultant Emily Horgan analyses the current state of the Netflix games offering through a kid-focused lens.

AI and copy features are tools for discipline, not a shortcut to certainty. Used well, they reduce noise, enforce risk ...

Rax, Canada’s peer-to-peer clothing rental app, is expanding into the U.S. after early traction in Toronto and a growing push ...

To determine the best retirement planning apps and tools, we evaluated platforms based on their ability to help users track progress toward retirement, model long-term income strategies, or increase ...

A new article details innovative solutions to help bridge the persistent digital divide in the United States. The article, ...

None of these tactics actually guarantees an upgrade for passengers, but they collectively will maximize one's odds of paying ...