As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Given NGL's track record of dubious growth hacking, this partnership with Mode Mobile seems like a good match.

Powered by machine learning, the new optimisation strategy refines ad impressions to attract users most likely to install an app ...

During a press briefing, Peacock parent company NBCUniversal showed off how these “arrival ads” might look. One image shows ...

Italy's competition authority (AGCM) has fined Apple €98.6 million ($116 million) for using the App Tracking Transparency ...

Photos & Friends Daily’ is No. 1 on the Apple App Store, ‘News Suite by Sony’ led on the Google Play Store, and ‘aol.com’ led ...

When the Continental Air Defense Command Operations Center became NORAD in 1958, the Santa tracker was established. Over the past seven decades, the tracker has only become more accessible. The ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a ...

Peacock’s new launch ads, however, represent a more disruptive type of ad that places another barrier between subscribers and ...

According to the report's data, there is a definite trend of Indians actively obtaining Health Insurance. There is an ...

Apple has laid out its plans to introduce more ads within the App Store in search results new year, with top banner ads and ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...