The in-construction Texas facility that Google’s getting from the deal offers a glimpse at the companies’ vision: As Google ...

Get ready for a visual trip down memory lane! Join us as we explore how some of the most iconic companies and services have drastically reimagined their look over the last decade. From fast food to ...

Discover what cult brands are, how they foster loyalty, influence identity, and the unique characteristics that set them apart. Examples include Mini Cooper, Goop, and more.

MSNBC’s rebrand to MS NOW is facing backlash as new Nielsen data shows the network on track for its lowest fourth-quarter ...

Scammers routinely impersonate Microsoft online. New research breaks down how the brand is used in phishing and why it still ...

The overall best places to buy LEGO sets are Amazon and the LEGO Store, but if you're trying to get a gift before Christmas, ...

Microsoft's official Xbox account has denied claims of a partnership with streaming platform Kick, pushing back against ...

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

Doomed Xbox blockbuster Perfect Dark had "entire chapters" of performance capture work in the can before its shock ...

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.

This morning, we learned that November was a surprisingly bad month for video game spending across the board. But one console ...