Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster ...

It would be foolish to say that this is the final, incontrovertible proof that AI hype has gone too far. After all, just a week ago Microsoft's head of AI was clearly getting high on his own supply ...