Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate. A new column called “Original Conversion Value ...

The practice surged in the 1980s and 1990s, before medical groups began warning it was harmful. By Ellen Barry As a teenager, Julie Rodgers attended Tuesday night group therapy sessions in which young ...

The United States is one of just three countries that "prefers" imperial measurements over the international metric standard. The motivation why has less to do with official policy than you might ...

Strive Asset Management (ASST) has acquired Semler Scientific (SMLR) in an all-stock deal. While historic, the move also drew attention to what may be a problem for investors valuing bitcoin treasury ...

Google is rolling out a new way to measure upper-funnel impact. Branded Searches — a conversion type first teased at Google Marketing Live 2025 – is now live. Why it matters. Advertisers can now ...

Scientific studies on conversion therapy show that it's harmful and ineffective. All major medical and psychological associations oppose it. Every major medical and mental health organization opposes ...

A tsunami of new bitcoin BTC $87,004.32 treasury companies — firms that almost exclusively dedicate themselves to accumulating bitcoin — is flooding the market. Since all of them are more or less ...

Correction: A previous version of this story claimed the metric signage began in the 1980s. The decision was made in 1975. A unique stretch of highway in southern Arizona could soon lose what many ...

34 KM FROM NOGALES, Ariz.— The highway that runs from Tucson, Ariz. to Mexico is about 63 miles long, but that fact won’t do you any good. That’s because I-19 is the only American highway that fully ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

It’s no surprise that more cities with consistent office-to-residential pipelines are starting to implement guidelines, frameworks and tax incentives to aid developers. At the beginning of the year, ...

From spreadsheets to bedsheets — that’s the biggest news in Big Apple real estate. New state and city measures are spurring property owners to turn obsolete office buildings into modern apartments.