Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

Neutrinos may be nearly invisible, but they play a starring role in the Universe. Long-standing anomalies had hinted at a ...

Novacap has completed its take-private buyout of Integral Ad Science, a New York City-based media measurement and optimization platform. The deal values IAS at approximately $1.9 billion. According to ...

NASA’s TRACERS mission begins early science measurements in Earth’s southern polar cusp, tracking magnetic reconnection and particle inflow with two spacecrafts, Space Vehicle 1 and Space Vehicle 2.

Kicking off the year’s cosmic wonders is the moon, drawing the first astronauts to visit in more than 50 years as well as a ...

When scientists test algorithms that sort or classify data, they often turn to a trusted tool called Normalized Mutual Information (or NMI) to measure how well an algorithm's output matches reality.

In her award-winning essay, young British science writer Hasset Kifle from Stoke on Trent used her personal experience as a ...

Nature speaks to theoretical physicists to explore the real theories that inspired the hit series. Warning: contains spoilers ...

This week in science: How a storm slowed down time in the US; why you might soon be using garlic mouthwash; frogs gift us a ...

A new study suggests that the people who reach the pinnacle of their fields typically dabbled in multiple disciplines when ...

Laurent Simons, a 15-year-old Belgian researcher, has earned a PhD in quantum physics and says his work in ultracold systems ...

Argentine President Javier Milei's government is promoting reform via law that seeks to redefine the role of the state in ...