Although it sometimes feels like streaming is the only arena that counts, a recent report from Morgan Stanley media analysts ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.

Automakers spent an estimated $2.1 billion on linear television advertising from January to early December 2025, with heavy ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Forget waiting a week for mold test results. New electronic nose technology detects toxic indoor mold species in just 30 ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

Watch says you’re in the red but body feels fine? You’re not imagining it. Discover why 220 minus age fails women and how to ...

Seven thousand years ago, people living on the Atlantic edge of Europe built a massive wall of stone where land met water.

A new micropower linear Hall sensor targets extended battery life and precision motion feedback in gaming peripherals, IoT ...