Former President Gerald Ford signed the Metric Conversion Act 50 years ago. However, he did not make metric adoption mandatory, and the efforts fell flat.

In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP of marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

ICFO researchers have set a new record by generating the shortest soft X-ray pulse to date –just 19.2 attoseconds long. This ...

Non-terrestrial networks, combined with early 6G research, demand test equipment capable of handling extreme parameters and ...

A draft bill banning gay conversion practices, also known as gay conversion therapy, will be published before the end of the current parliamentary session next spring, the government has told Sky News ...

New tax laws create new opportunities for Roth conversions, but clients shouldn’t delay, said Ed Slott, the Rockville Centre, N.Y.-based IRA expert. A “trifecta of tax laws”—the SECURE Act of 2019, ...

Studying T cells, the immune cells most responsible for responding to infections and cancers, just received a significant boost in the form of a new technique from St. Jude Children's Research ...

A joint research team has made important progress in the field of photoneutron cross section measurement. The team proposed a substitution measurement method that avoids the use of expensive and ...