Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

MillerKnoll’s fourth quarter saw a positive market reaction, reflecting management’s ability to outperform Wall Street’s expectations despite a slight year-over-year decline in sales. The company ...

It’s been a crazy week or so for Marvel: originally, the studio intended to premiere its first Avengers: Doomsday trailer ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Overseeing a farm is no longer just about chores in the fields and barns. Direct-to-consumer marketing is changing the game, and South Dakota ranchers see digital platforms as another way to promote ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Over the past year, Salesforce CEO Marc Benioff has touted his company’s main AI product, Agentforce, as a money saver for ...

“Search Atlas Brain changes the game,” said Manick Bhan, Founder of Search Atlas. “Now, SEO insights, campaign updates, and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

From trust as currency to removing confusion, marketing leaders unpack how storytelling drives alignment at moments of change ...

A groundbreaking event for the $15 billion data center, called the "backbone of AI," highlights partnerships, marketing might and local investment.