"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

If you’re trying to lose weight, it’s tempting to treat the scale like a daily report card. The number feels concrete, and it ...

The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

Comscore’s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.

Abstract: A magnetic field measurement with enhanced sensitivity based on the Vernier effect of a dual-loop optoelectronic oscillator (OEO) using a cascaded giant magnetostrictive material-fiber Bragg ...