As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

Moving forward to 2026, it has become quite evident that AI has gone far beyond being a mere supportive tool for the recruitment process. Instead, it has taken ...

PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Due to its large dynamic range, the decibel is a useful unit of measure and is used in various applications, mainly in the ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will ...

In business, the power of individual leaders is an inherently hard thing to measure. It’s subjective, and it fluctuates on ...

Unified platforms simplify outcome monitoring and strengthen governance —both critical as systems become increasingly autonomous.

The news of Netflix finally bagging Warner Bros. Discovery landed with the weary familiarity usually reserved for a cancelled flight or that uniquely British phenomenon of a replacement bus service.