Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. There is no more vaunted but troubled brand than Jaguar, nor one with more ...

Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...

Jaguar's controversial reimagining will take just a little bit longer than originally expected. The British automaker first showed off its rebrand last November, with a new "Jaguar" script featuring a ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

Building a massive pond for my Jaguar, we explore a new design that will hold nearly 5000 gallons. Tim and his team are back, stacking blocks, mixing concrete, and making significant progress on this ...

It’s not just your imagination. If you’ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

Jaguar is celebrating nine decades of existence with a new special edition version of the F-Pace SVR. The sporty crossover has embraced some fresh bits and pieces, and the automaker is calling it the ...

A customer bought a Jaguar sedan from a used car dealership and took it straight to a mechanic. Unfortunately, he did it one bank transfer too late. The mechanic found issues amounting to around ...

Experience the raw power of the 580HP Jaguar XKR Arden WildCat with its supercharged 5.0L V8! Watch as this high-performance grand tourer delivers thrilling acceleration, an incredible exhaust note, ...