JLR’s chief creative officer Gerry McGovern has reportedly been fired. Media reports in India claim McGovern was asked to leave the company on Monday “with immediate effect” and summarily escorted ...

Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. There is no more vaunted but troubled brand than Jaguar, nor one with more ...

Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...

Jaguar's controversial reimagining will take just a little bit longer than originally expected. The British automaker first showed off its rebrand last November, with a new "Jaguar" script featuring a ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

It’s not just your imagination. If you’ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

Jaguar’s lone 2025 model, the F-Pace luxury compact SUV, carries over mostly unchanged from 2024. The optional Driver Intelligence package now contains a 360-degree camera and automated parking assist ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far ...