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Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and ...

Offer Vince Shlomi, an infomercial pitchman known to millions as the “ShamWow Guy” for his energetic promotion of highly absorbent dish cloths, has announced he is running for Congress as a Republican ...

Herbal Essences today (Oct. 15) launched a new campaign, “Scent Traps,” that enlists “Love Island” personality Amaya Espinal, per details shared with Marketing Dive. The effort features Espinal in a ...

The rise and fall of infomercials. ━CHAPTERS━ 00:00 The rise and fall of infomercials 05:22 How did infomercials get invented 08:14 1984 TV advertising policy changes 13:49 The goal of infomercials 17 ...

Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of the claims made by some of the world’s most ...

This shouldn’t be entirely surprising, though. Marvel Studios president Kevin Feige has even talked about the studio’s process, which they often refer to as “plussing.” The script will be technically ...

For every genuinely useful and fully realized infomercial product, there are plenty more that the inventor clearly did not think all the way through, and the purpose is laughably embarrassing. The ...

A splashy White House event was aimed at boosting the EV maker. It’s more likely to fan the flames of Tesla’s backlash than put out the fire. What Trump was truly selling, though, wasn’t just Tesla, ...

Donald Trump, the President of the United States, performed what basically amounts to an infomercial at the White House for Tesla, a company controlled by his biggest political donor, a day after its ...

Critics winced at a wild moment in the Oval Office on Tuesday. President Donald Trump was fielding questions about his newly announced $5 million pathway to U.S. citizenship when he was handed a ...