Tom Brady recently auctioned 21 watches for $4.6 million. The Rolex Daytona Paul Newman 'John Player Special' fetched $1.14 million. An Audemars Piguet Royal Oak Flying Tourbillon sold for $720,000.

Now dubbed the Spirit Pilot Flyback, Longines' pilot's chronograph features a slimmed-down case and a refined dial.

The Fratello team members share their most worn watches of 2025 ✓ From new to vintage, mechanical and quartz ✓ Check them out here! ✓ ...

It’s no secret that Ed Sheeran’s a big fan of IWC Schaffhausen watches.

The trend continues ✓ Monobrand watch boutiques are on a continuous rise ✓ Where do you like to do your watch shopping? ✓ ...

IWC and Panerai are just a couple of the brands that have presented glow-in-the-dark timepieces this year. By Chris Hall One could buy a $2,475 silk and cashmere Christmas wreath from Loro Piana or ...

Ceramic watches have long been a specialty of the International Watch Company. Back in the 1980s, when Swatch was coming to prominence building inexpensive, plastic-cased timekeepers, ...

IWC Schaffhausen has developed a luminous technique that makes a ceramic concept watch emit a bright light for more than 24 hours. The trademarked Ceralume material was created by mixing ceramic ...