Rufus in the Amazon app can track the price of any item and can even 'Auto Buy' for you if you’re a Prime member Turn on Amazon app notifications, open the product page, tap “Ask Rufus,” set your ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

Shopping can be tough if you don't already know what you want. Even if you do know, it can be hard to get all the details while sifting through thousands of reviews or digging through product specs.

Shopping expert Kyle James reveals how Amazon's new AI assistant Rufus can expose fake deals during Prime Big Deal Days. The tool shows price history revealing that "41% off" deals were actually ...

Amazon is using AI to recommend music, find damaged products — and make sure your new shirt fits.