Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients. Whether you ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

The good news? Unlike establishing a meditation practice or learning a new language, optimizing your Mac doesn’t require months of discipline. Here’s how to quickly get it running like new for 2026.

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...