Once a metric is used as a goal for performance, people may change their behavior to optimize for the metric itself — which ...

If you'd like to incentivize your team, you may consider introducing key performance indicator-based bonuses as part of your ...

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves. But how do you choose which key performance indicators (KPIs) matter to ...

Decision velocity measures how quickly and effectively an organization can sense change, decide on the best course of action, ...

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...